In recent years, concerns for potential risks on human health related to the overuse of chemical pesticides have encouraged research of alternatives production methods as integrated pest management (IPM) and organic agriculture. Consumer preferences for these practices or for new product...

In choice experiment (CE) applications, subjects are typically assumed to fully accept information given in the status quo (SQ) alternative, however, subjects might adjust such information on the basis of their subjective beliefs. This phenomenon is known as scenario adjustment. By using a CE...

We conducted a natural field experiment in an artisanal sit-down ice-cream shop in Italy to investigate whether consumer choices are affected by information regarding locally grown products. Two aspects of locally grown products are investigated: (i) quality due to terroir (i.e., quality with a...