Kimenju, Simon Chege; De Groote, Hugo - European Association of Agricultural Economists - EAAE - 2005
A survey of 600 consumers was conducted in Nairobi to determine attitudes and willingness to pay (WTP) for GM maize meal. WTP was estimated using the double-bounded logit model. Overall, 38% are aware of GM crops. Most consumers believe in the technology's positive impacts, but are concerned...