We investigate whether consumer preferences for food products embodying multiple credence attributes are easily satiated. Results from two treatments of an experiment suggest choices are not aected by the order in which attributes are presented. Initial evidence suggests diminishing marginal...

Given the credence nature of functional food attributes labelling plays a key role inallowing consumers to make informed choices about foods with enhanced health attributes.The degree to which a particular jurisdiction permits health claims for food products and the type of allowable health...

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Traceability and authenticity issues have gained increasing prominence in food markets and create both opportunities and challenges for the food industry in providing credible information to consumers. Internal molecular tagging is an emerging technology with the potential to deliver...

Food markets are increasingly characterized by an array of quality assurances with respect to credence attributes, many of which relate to agricultural production methods. A variety of organizations are associated with these quality assurance claims, including private, third party and public...

Given the credence nature of functional food attributes labelling plays a key role in allowing consumers to make informed choices about foods with enhanced health attributes. The degree to which a particular jurisdiction permits health claims for food products and the type of allowable health...

Auction experiments at locations in the US and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if...

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to...

Existing empirical evidence suggests that farm animal welfare may not be a top-of-mind issue for many consumers in North America. Nevertheless, there is pressure from animal welfare groups on food retailers and processors to implement more stringent requirements for their suppliers. Is the...