for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine … tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine …

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

business and global marketing and to business executives involved in managing global operations. …

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine … tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine …