K. Paswan, Audhesh; C. Crawford, John; Ngamsiriudom, Waros - In: Journal of Product & Brand Management 23 (2014) 3, pp. 220-229
Purpose – The aim of this study is to investigate the impact of increase in price of an essential product (i.e. gasoline) toward the focal product and other seemingly non-related products. Design/methodology/approach – A self-administered survey was used to collect data from the drivers at a...