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Exploring consumer boycott intelligence using a socio-cognitive approach
Farah, Maya F.; Newman, Andrew J. - In: Journal of business research : JBR 63 (2010) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10003962253
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The Arab consumer boycott of American products : motives and intentions
Farah, Maya F. - In: Handbook of Islamic marketing, (pp. 393-417). 2011
Persistent link: https://www.econbiz.de/10009349637
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Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 147-172
Persistent link: https://www.econbiz.de/10011617869
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Consumers' switching motivations and intention in the case of bank mergers : a cross-cultural study
Farah, Maya F. - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 254-274
Persistent link: https://www.econbiz.de/10011707780