Janssens, Kim; Semeijn, Janjaap - In: Central European review of economics and management : CEREM 7 (2023) 1, pp. 7-30
Aim: The main goal is to examine the role of perceived risk in determining customers' willingness to purchase fresh food online. Research methods: Data were collected through an online survey. Respondents were recruited via a call on online platforms. A total of 287 fresh food e-commerce...
