This study examines Customer Perceptions of services rendered by Pick 'n Pay Waterfront employees. The main objectives of this study include the following: To define customer services within a supermarket environment; To determine how Pick n Pay (PnP) employee achieve customer satisfaction...

The concept of multiple discounts refers to the situation when two or more discounts are combined together resulting in a discount larger than any of the individual discounts. Despite the increasing popularity of this practice in the marketplace, past research provides little evidence about the...

Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings, including brand loyalty, retail store loyalty,...