good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …

products and process in order to position themselves as Green. Marketers have directed their focus on advertising as the best … researches have been carried out to study the influence of perception towards green advertising on purchase intention that … suggests the aspect of advertising to bank upon. The aim of this paper is to examine the influence of consumer perception …

This article examines the use of verbal connotation and visual symbolism in the televised advertising campaign of True …

respond to an existing age-based self-discrepancy. Specifically we found that when the contextual cue was advertising for an … age-restricted product, adolescents conformed to dissimilar young adult advertising models and diverged from similar … that were more dissatisfied with their age. With advertising for an age-unrestricted product, adolescents conformed to …

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the … product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through … attitude towards the ad and advertising cognition. Advertising media type combined with age is tested as a moderating variable …