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E-Game-Advertising als Ersatz...
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Consumer behaviour
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
110
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
72
Journal of advertising research
66
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
43
Journal of advertising
42
Journal of promotion management : JPM
42
Psychology & marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of advertising : official publication of the American Academy of Advertising
37
European journal of operational research : EJOR
26
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of current issues and research in advertising : JCIRA
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Health marketing quarterly
23
Young consumers : insight and ideas for responsible marketers
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Marketing letters : a journal of research in marketing
21
Asia Pacific journal of marketing and logistics
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
International journal of industrial organization
18
Journal of current issues and research in advertising
17
The journal of consumer marketing
17
European journal of marketing
16
International journal of consumer studies
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
15
Marketing intelligence & planning
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The journal of product & brand management
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CESifo working papers
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ECONIS (ZBW)
3,524
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1
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10
of
3,524
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date (oldest first)
1
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
Saved in:
2
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
5
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
6
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
Saved in:
7
Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
Saved in:
8
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
9
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
10
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
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