Seljan, Sanja; Starešinić, Berislava; Horvat, Sara - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 217-232
A message sent to a specific market or an audience contains certain types of information that affect the audience. For this reason, brand identity, nowadays increasingly in a digital form, plays an important role. Each state wants to create a robust, attractive, and different brand identity that...
