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~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
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Theory
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80,338
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4,432
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4,381
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3,834
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3,784
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3,666
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95
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86
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83
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83
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82
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81
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78
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76
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76
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73
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73
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73
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70
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68
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68
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68
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67
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65
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65
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64
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63
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61
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61
Ko, Eunju
59
Chintagunta, Pradeep K.
58
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
53
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51
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51
Rock, Bram de
51
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International Energy Agency
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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6
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1,937
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761
International journal of hospitality management
724
Psychology & marketing
661
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Asia Pacific journal of marketing and logistics
391
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The journal of brand management : an international journal
371
European Journal of Marketing
365
Journal of Consumer Marketing
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European journal of marketing : EJM
351
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of marketing communications
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Cogent business & management
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Journal of marketing
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Journal of fashion marketing and management
291
Journal of the Academy of Marketing Science
286
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
280
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Young consumers : insight and ideas for responsible marketers
268
Technological forecasting & social change : an international journal
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International journal of contemporary hospitality management
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ECONIS (ZBW)
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Other ZBW resources
2,915
RePEc
150
BASE
38
EconStor
23
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
84,281
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date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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