//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Service quality
Social web
Theory
Konsumentenverhalten
80,338
Theorie
9,896
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Werbung
3,282
Emotion
3,267
Pricing strategy
2,978
more ...
less ...
Online availability
All
Undetermined
32,119
Free
18,485
Type of publication
All
Article
59,089
Book / Working Paper
24,938
Journal
128
Other
5
Type of publication (narrower categories)
All
Article in journal
50,877
Aufsatz in Zeitschrift
50,877
Graue Literatur
7,584
Non-commercial literature
7,584
Working Paper
6,094
Arbeitspapier
6,088
Aufsatz im Buch
5,056
Book section
5,056
Hochschulschrift
2,522
research-article
2,385
Thesis
1,847
Collection of articles of several authors
1,074
Sammelwerk
1,074
Aufsatzsammlung
644
Conference paper
541
Konferenzbeitrag
541
Bibliografie enthalten
393
Bibliography included
393
Collection of articles written by one author
310
Sammlung
310
Konferenzschrift
302
Case study
258
Fallstudie
258
Lehrbuch
232
Textbook
199
Reprint
186
Amtsdruckschrift
162
Government document
162
Conference proceedings
156
conceptual-paper
151
review-article
123
review
112
Systematic review
75
Übersichtsarbeit
75
Statistik
71
case-report
68
Statistics
62
Handbook
56
Handbuch
56
Forschungsbericht
52
more ...
less ...
Language
All
English
78,322
German
4,942
French
339
Undetermined
158
Polish
115
Spanish
84
Italian
74
Russian
32
Swedish
32
Danish
29
Dutch
23
Norwegian
22
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Lithuanian
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
120
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Huber, Frank
84
Lusk, Jayson L.
83
Bauer, Hans H.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Grewal, Dhruv
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Chintagunta, Pradeep K.
58
Jang, Soocheong
57
Ko, Eunju
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Kim, Jungkeun
50
more ...
less ...
Institution
All
National Bureau of Economic Research
527
Springer Fachmedien Wiesbaden
92
OECD
47
American Marketing Association
34
International Energy Agency
30
IGI Global
29
Verlag Dr. Kovač
21
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
European University Institute / Department of Economics
11
Nomos Verlagsgesellschaft
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Center for Economic Research <Tilburg>
8
Centro studi investimenti sociali
8
Erasmus Research Institute of Management
8
Robert Schuman Centre for Advanced Studies
8
European Association of Agricultural Economists - EAAE
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Helmut-Schmidt-Universität
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
more ...
less ...
Published in...
All
Journal of business research : JBR
1,993
Journal of retailing and consumer services
1,937
International journal of consumer studies
762
International journal of hospitality management
724
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
525
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
399
Asia Pacific journal of marketing and logistics
392
NBER Working Paper
389
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
365
European journal of marketing : EJM
349
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
322
Journal of international consumer marketing
321
Journal of retailing
319
Journal of marketing management : MM
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Tourism management : research, policies, practice
306
SpringerLink / Bücher
303
Journal of marketing communications
302
Cogent business & management
298
Journal of marketing
296
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of fashion marketing and management
290
Journal of the Academy of Marketing Science
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Young consumers : insight and ideas for responsible marketers
268
Technological forecasting & social change : an international journal
267
International journal of contemporary hospitality management
262
more ...
less ...
Source
All
ECONIS (ZBW)
81,031
Other ZBW resources
2,917
RePEc
150
BASE
39
EconStor
23
Showing
1
-
10
of
84,160
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->