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~subject:"Consumer behaviour"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Value brands : cheap or trendy...
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Consumer behaviour
Theory
Viral marketing
Konsumentenverhalten
50,316
Relationship marketing
7,088
Beziehungsmarketing
7,087
Brand management
6,880
Markenführung
6,880
Brand image
5,914
Markenimage
5,914
Brand
4,817
Customer satisfaction
4,770
Kundenzufriedenheit
4,769
Markenartikel
4,724
Online retailing
4,222
Online-Handel
4,222
Social Web
3,932
Social web
3,932
Theorie
3,883
Dienstleistungsqualität
3,764
Service quality
3,764
Internet marketing
3,742
Online-Marketing
3,740
USA
3,663
United States
3,655
Youth
3,365
Jugendliche
3,327
Einzelhandel
3,110
Retail trade
3,110
Advertising effects
2,907
Werbewirkung
2,907
Emotion
2,654
E-commerce
2,605
Electronic Commerce
2,592
Virales Marketing
2,338
Experiment
2,329
Advertising
2,276
Werbung
2,243
Confidence
2,048
Vertrauen
2,045
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50,442
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217
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50,659
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6,083
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6,077
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5,009
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2,383
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1,837
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1,068
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1,068
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640
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539
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310
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Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
63
Loureiro, Sandra Maria Correia
63
Nayga, Rodolfo M.
62
Septianto, Felix
61
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
56
Ko, Eunju
51
Herrmann, Andreas
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
47
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Vrontis, Demetris
38
Ko, Yong Jae
37
Park, Jungkun
37
Eisend, Martin
36
Rana, Nripendra P.
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Wu, Luorong
36
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
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Institution
All
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
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Published in...
All
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,932
International journal of consumer studies
761
International journal of hospitality management
724
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
The journal of brand management : an international journal
358
European journal of marketing : EJM
348
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
319
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Marketing letters : a journal of research in marketing
290
Journal of the Academy of Marketing Science
286
Journal of fashion marketing and management
285
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Marketing intelligence & planning
276
Technological forecasting & social change : an international journal
263
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
258
Journal of economic psychology : research in economic psychology and behavioral economics
255
Journal of hospitality marketing & management
247
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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Source
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ECONIS (ZBW)
50,659
Showing
1
-
10
of
50,659
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date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
3
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
4
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
5
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
6
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
7
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
8
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
9
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
10
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
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