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~subject:"Consumer behaviour"
~subject:"Theory"
~subject:"Werbung"
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Consumer behaviour
Theory
Werbung
Konsumentenverhalten
80,338
Theorie
9,896
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
Beziehungsmarketing
9,144
Jugendliche
9,009
Brand
8,189
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7,433
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7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
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5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Emotion
3,267
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2,978
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25,051
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130
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5
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5,023
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1,843
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1,075
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649
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311
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Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Lusk, Jayson L.
83
Gierl, Heribert
81
Herrmann, Andreas
81
Huber, Frank
81
Bauer, Hans H.
80
Khare, Arpita
79
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Grewal, Dhruv
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Chintagunta, Pradeep K.
57
Jang, Soocheong
57
Ko, Eunju
57
Pelsmacker, Patrick de
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Thøgersen, John
54
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Kim, Jungkeun
50
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National Bureau of Economic Research
528
Springer Fachmedien Wiesbaden
89
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Information Resources Management Association
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Nordic Council of Ministers
19
Institut für Demoskopie Allensbach
18
Friedrich-Schiller-Universität Jena
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INSEAD
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Universität Mannheim
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European University Institute / Department of Economics
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RWTH Aachen
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Österreichisches Institut für Wirtschaftsforschung
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Christian-Albrechts-Universität zu Kiel
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Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Nomos Verlagsgesellschaft
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
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Europäische Kommission / Gemeinsame Forschungsstelle
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Axel-Springer-Verlag
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Center for Economic Research <Tilburg>
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Robert Schuman Centre for Advanced Studies
8
European Association of Agricultural Economists - EAAE
7
Fördergesellschaft Marketing an der Universität Augsburg
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Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
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Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,933
International journal of consumer studies
763
International journal of hospitality management
724
Psychology & marketing
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
526
Working paper / National Bureau of Economic Research, Inc.
446
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
390
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
357
European journal of marketing : EJM
348
Management science : journal of the Institute for Operations Research and the Management Sciences
347
Journal of marketing research : JMR
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
321
Journal of international consumer marketing
320
Journal of retailing
319
Journal of marketing management : MM
309
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
Journal of marketing communications
302
Tourism management : research, policies, practice
301
SpringerLink / Bücher
299
Cogent business & management
297
Journal of marketing
294
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
279
Marketing intelligence & planning
276
Young consumers : insight and ideas for responsible marketers
265
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
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Source
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ECONIS (ZBW)
80,928
Other ZBW resources
2,914
RePEc
150
USB Cologne (EcoSocSci)
78
BASE
38
EconStor
29
Showing
1
-
10
of
84,137
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articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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