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Fairlie, Robert W.
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Martens, Bertin
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Tan, Yong
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Journal of retailing and consumer services
362
Journal of business research : JBR
316
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Technological forecasting & social change : an international journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of internet commerce
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Cogent business & management
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The journal of product & brand management
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International journal of consumer studies
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Springer eBook Collection
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Journal of promotion management : innovations in planning and applied research
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
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Journal of management information systems : JMIS
54
International journal of hospitality management
53
Asia Pacific journal of marketing and logistics
51
Journal of marketing communications
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International journal of advertising : the review of marketing communications
50
International journal of electronic commerce : IJEC
47
International journal of technology marketing : IJTMkt
47
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Marketing intelligence & planning
45
Journal of fashion marketing and management
43
Tourism management : research, policies, practice
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
The journal of brand management : an international journal
42
Journal of marketing
41
Journal of travel and tourism marketing
40
Electronic commerce research and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of marketing management : MM
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ECONIS (ZBW)
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EconStor
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1
Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai
;
Xiong, Guiyang
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
Saved in:
2
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
3
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
4
Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
Nam, Changhyun
;
Kim, Young Do
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10012509377
Saved in:
5
Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
Saved in:
6
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
Dawn or dusk? : will virtual tourism begin to boom? : an integrated model of AIDA, TAM, and UTAUT
Zhang, Ying
;
Hwang, Johye
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 991-1005
Persistent link: https://www.econbiz.de/10014633819
Saved in:
9
Ökonomische Ordnungen im infografischen Raum : Clans, Märkte und Hierarchien in virtuellen Umgebungen
Preiß, Karina
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003362144
Saved in:
10
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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