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~subject:"Consumer behaviour"
~type_genre:"Forschungsbericht"
~type_genre:"Reprint"
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Brand management ; Vol. 3
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A bias in the prediction of tastes
Loewenstein, George F.
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Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
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2008
Persistent link: https://www.econbiz.de/10003729572
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Systemdesign im Market-Engineering - Experimente zu Teilnehmerverhalten und Technologieakzeptanz
Kolitz, Klaus
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2008
Persistent link: https://www.econbiz.de/10003693651
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New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice
McCarthy, Michael S.
;
Heath, Timothy B.
;
Milberg, Sandra J.
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2010
Persistent link: https://www.econbiz.de/10003924423
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