Purpose To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach to investigate whether Dutch and Germans differ in their responses. Design/methodology/approach 2×3, between-subjects...

The use of automated facial recognition in retail offers a wide range of potential for increasing efficiency, improving service quality and optimising customer targeting. This article, based on an empirical survey of 101 participants, examines factors that determine the acceptance and use of...

This paper demonstrates that green-labeling forms an integral part of financial investment vehicles. We use data from the EU green bond market to show that green labels reduce the required yields on bonds (the "greenium") in the long run, with the effect being more pronounced when labels are...