Using live trade execution data from an institutional money manager, we measure the real-world costs and challenges a trader faces when demanding significant liquidity of Bitcoin. We provide a novel characterization of the market to purchase digital assets across exchanges and over-the-counter...

This chapter provides guidance about how to publish consumer research based on experiments in the top marketing journals. It stresses the importance of conveying a big picture idea, that is empirically supported, but that makes a fundamental theoretical advance. It describes three pathways to...