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Trust building in mobile money and its outcomes
Osakwe, Christian Nedu; Okeke, Titus Chukwuemezie; … - In: European business review 34 (2022) 2, pp. 244-262
Persistent link: https://www.econbiz.de/10013164665
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Critical factors characterizing consumers' intentions to use drones for last-mile delivery : does delivery risk matter?
Osakwe, Christian Nedu; Hudik, Marek; Říha, David; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169671
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CSR : a roadmap towards customer loyalty
Osakwe, Christian Nedu; Yusuf, Tesilimi Oladimeji - In: Total quality management & business excellence 32 (2021) 13, pp. 1424-1440
Persistent link: https://www.econbiz.de/10012649836
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Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.; Saavedra, José Luis; Hair, Joseph F.; … - In: Journal of business research : JBR 133 (2021), pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
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Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach
Osakwe, Christian Nedu - In: European business review 34 (2022) 4, pp. 521-540
Persistent link: https://www.econbiz.de/10013412234
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B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.; Kemp, Elyria; Osakwe, Christian Nedu; … - In: Industrial marketing management : the international … 109 (2023), pp. 90-105
Persistent link: https://www.econbiz.de/10014282228