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The myth of consumer sovereignty : an exploratory study
Tobacyk, Jerome J.; Sharma, Dheeraj - In: The marketing review 15 (2015) 2, pp. 221-238
Persistent link: https://www.econbiz.de/10011504832
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Myopia and choice: framing, screening and shoppin
Morrell, Kevin; Jayawardhena, Chanaka - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 135-152
Persistent link: https://www.econbiz.de/10003678000
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Habit formation and rational addiction : a field experiment in handwashing
Hussam, Reshmaan; Rabbani, Atonu; Reggiani, Giovanni; … - 2017
We test the main predictions of the rational addiction model, reconceptualized as rational habit formation, in the context of handwashing. To track habit formation, we design soap dispensers with timed sensors. We test for rational habit formation by informing some households about a future...
Persistent link: https://www.econbiz.de/10011901842
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Discussion on human's irrational behavior to price of zero : identification of condition of zero-price effect
Murata, Atsuo - In: International journal of applied behavioral economics : … 6 (2017) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011675233
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Influencing behaviour : the mindspace way
Dolan, Paul; Hallsworth, Michael; Halpern, David; King, … - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 264-277
Persistent link: https://www.econbiz.de/10011591708
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Emotional or rational choice : the influence of individual personality on energy-saving behavior
Ma, Yuan; Liu, Changshan - In: Energy economics 124 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014479913
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Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit; Reimann, Martin - 2003
Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen … interface of investor relations managers and institutional investors. Thus, the communication and information process of both …
Persistent link: https://www.econbiz.de/10010513692
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A voice inside my head : the psychological and behavioral consequences of auditory technologies
Lieberman, Alicea; Schroeder, Juliana; Amir, On - In: Organizational behavior and human decision processes : … 170 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013256026
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Health communication for behavior change : evolution of a marketing framework
Arora, Sonal; Sagar, Mahim - In: Journal of social marketing : JSOCM 13 (2023) 1, pp. 41-62
Persistent link: https://www.econbiz.de/10013536223
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Kulturell bedingtes Investorenverhalten : ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations
Enke, Margit; Reimann, Martin - 2003
Persistent link: https://www.econbiz.de/10001810470