Priyadharsini, S.; Kathiravan, G.; Thirunavukkarasu, M. A. - In: Expert journal of marketing 5 (2017) 2, pp. 37-43
In order to assess consumer preferences for milk and meat quality attributes, a study was carried out in two Second-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage sampling procedure in each of the two cities selected...