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Non-profits are seen as warm and for-profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - 2010
Persistent link: https://www.econbiz.de/10003955410
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Nonprofits are seen as warm and for‐profits as competent : firm stereotypes matter
Aaker, Jennifer; Vohs, Kathleen D.; Mogilner, Cassie - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 224-237
Persistent link: https://www.econbiz.de/10003997832
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The impact of a public option in the US health insurance market
Barbos, Andrei; Deng, Yi - In: Economic inquiry : journal of the Western Economic … 53 (2015) 1, pp. 508-521
Persistent link: https://www.econbiz.de/10011343718
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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An economic case for CSR : the comparative efficiency of for-profit firms in meeting consumer demand for social goods
Kaul, Aseem; Luo, Jiao - In: Strategic management journal 39 (2018) 6, pp. 1650-1677
Persistent link: https://www.econbiz.de/10011973584
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First-year donation behavior and risk of supporter lapse
Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
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Marketing in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P. (contributor); Zerres, Thomas (ed.) - 1995
Persistent link: https://www.econbiz.de/10000544721
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank; Regier, Stefanie; Rinino, Maxime - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank - 2008 - 1. Aufl.
Werbestrategie gilt das Cause-Related-Marketing, das dem Kunden die Unterstützung eines sozialen Zwecks durch eine an den Produktkauf …
Persistent link: https://www.econbiz.de/10013515851
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227