Engelmann, Jan; Hirmas, Alejandro; Weele, Joël J. van der - 2021
-down" model of executive optimization. Others, like salience theory, assume a "bottom-up" influence where attention is driven by … understanding of their relative importance. We propose a multi-attribute random utility model that unifies prior theoretical … aversion. We discuss the insights regarding the nature of attention and its role in economic theory. …
