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This is the second of two issues of the journaldedicated to online banking issues. The firstissue concentrated on European papers. Thisissue contains papers from India, the USA,Singapore and New Zealand.The paper by Mukherjee and Nath reportsfindings from a survey of over 500 onlinebank...
Persistent link: https://www.econbiz.de/10012672779
States that if the marketing community is to adopt the prescriptions of the relationship marketing school of thought, more knowledge and understanding of relationships is required. The base of knowledge is growing and there is now greater appreciation of the processes germane to healthy...
Persistent link: https://www.econbiz.de/10014760286