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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
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The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip; Singh, Priyanka - In: Journal of service management 34 (2023) 3, pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
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Malleable conjoint partworths : how the breadth of response scales alters price sensitivity
Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525
Persistent link: https://www.econbiz.de/10010210157
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Measuring attitude toward the ad : a test of using arbitrary scales and "p < .05" criterion
Li, Cong; Ali, Khudejah - In: International journal of market research 63 (2021) 5, pp. 620-634
Persistent link: https://www.econbiz.de/10012625172
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Fitness switching costs scale (FSCS) : development and assessment of higher-order reflective-formative scale
Kim, Kyungyeol; Byon, Kevin K. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1951-1969
Persistent link: https://www.econbiz.de/10014443793
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Developing and validating AFFINITY : a new scale to measure consumer affinity toward foreign countries
Wongtada, Nittaya; Rice, Gillian; Bandyopadhyay, Subir - In: Journal of international consumer marketing 24 (2012) 3, pp. 147-167
Persistent link: https://www.econbiz.de/10009566969
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Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf - 1995
Persistent link: https://www.econbiz.de/10000541974
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933