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~subject:"Consumer behaviour"
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Consumer behaviour
Bewertung
13,225
Evaluation
13,081
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2,443
evaluation
2,286
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2,159
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2,097
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Wood, Daniel H.
6
Agarwal, Sumit
5
Einav, Liran
5
Karlan, Dean
5
Krafft, Manfred
5
Leibtag, Ephraim
5
Nevo, Aviv
5
Dhar, Ravi
4
Grigsby, John
4
Hortaçsu, Ali
4
Matvos, Gregor
4
Perri, Matthew
4
Seru, Amit
4
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Kindermann, Harald
3
Li, Hengyun
3
Mantonakis, Antonia
3
Morimoto, Mariko
3
Smejkal, Angela
3
Verhoef, Peter C.
3
Werani, Thomas
3
Yao, Vincent
3
Zenner, Silvia
3
Zhang, Ziqiong
3
Aikin, Kathryn J.
2
Albaum, Gerald S.
2
Becker, Michael
2
Belz, Christian
2
Bonatti, Alessandro
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Chang, Chung-chau
2
Chang, Susan
2
Chen, Ying-Ju
2
Chien, Charles S.
2
Cisternas, Gonzalo
2
Deighton, John
2
Dellaert, Benedict G. C.
2
Di Lizia, Adam
2
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Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
6
OECD
2
Springer Fachmedien Wiesbaden
2
Agricultural Economics Society - AES
1
Deutsche Post AG
1
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1
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1
Institut für Agrarrelevante Klimaforschung
1
Sociologiska Institutionen <Lund>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land- und Ernährungswirtschaft <Bonn>
1
Zentrale Markt- und Preisberichtstelle für Erzeugnisse der Land-, Forst- und Ernährungswirtschaft <Bonn>
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Health marketing quarterly
16
Journal of business research : JBR
13
SpringerLink / Bücher
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of retailing and consumer services
9
Marketing letters : a journal of research in marketing
9
Journal of marketing research : JMR
8
International journal of hospitality management
7
Journal of retailing
7
NBER working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Direct marketing : an international journal
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of Consumer Marketing
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of hospitality marketing & management
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing intelligence & planning
4
Qualitative Market Research: An International Journal
4
Tourism management : research, policies, practice
4
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of product development : IJPD
3
Journal of Product & Brand Management
3
Journal of business economics : JBE
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
NBER Working Paper
3
Psychology & marketing
3
Research
3
Working paper / National Bureau of Economic Research, Inc.
3
Beiträge zur Verhaltensforschung
2
Brand management ; Vol. 3
2
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ECONIS (ZBW)
532
Other ZBW resources
16
RePEc
1
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Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.
;
Diriker, Memo
;
Settle, Robert B.
- In:
Journal of business & economics research
11
(
2013
)
9
,
pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
Saved in:
2
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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4
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
5
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
6
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
7
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
8
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
Saved in:
9
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
10
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
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