Narrow search
Showing 1 - 5 of 5
Cover Image
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
Cover Image
Interpersonal trust and platform credibility in a Chinese multibrand online community : effects on brand variety seeking and time spent
Hung, Kineta; Li, Stella Yiyan; Tse, David K. - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 99-112
Persistent link: https://www.econbiz.de/10009302697
Cover Image
Becoming a consumer society : a longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan
Tse, David K. - In: Journal of consumer research : JCR ; an … 15 (1989) 4, pp. 457-472
Persistent link: https://www.econbiz.de/10001068344
Cover Image
Small details that marke big differences : a radical approach to consumption experience as a firm's differentiating strategy
Bolton, Ruth N.; Gustafsson, Anders; McColl-Kennedy, … - In: Journal of service management 25 (2014) 2, pp. 253-274
Persistent link: https://www.econbiz.de/10010343471
Cover Image
How they spend their money? : The effects of rising income on consumption patterns in the people's republic of China
Tse, David K.; Zhou, Nan; Zhou, Jonathan - 1999
Persistent link: https://www.econbiz.de/10001559241