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Same but different : the effect of the unit of measure on the valuation of a unit price
Ohlwein, Martin - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209658
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Das Kaufverhalten von Konsumenten auf einem Markt mit asymmetrischer Informationsverteilung : das Beispiel von Märkten für Konsumgüter aus zweiter Hand
Bauer, Hans H.; Ohlwein, Martin - In: Review of economics 52 (2001) 3, pp. 264-286
Persistent link: https://www.econbiz.de/10001663121
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Zur Theorie des Kaufverhaltens bei Second-Hand-Gütern
Bauer, Hans H.; Ohlwein, Martin - 2001
Persistent link: https://www.econbiz.de/10001608341
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10014511515