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~subject:"Consumer behaviour"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
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Buyer animosity in business to business markets: evidence from the French nuclear tests
Edwards, Ron
;
Gut, Anne-Marie
;
Mavondo, Felix
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 483-492
Persistent link: https://www.econbiz.de/10003469155
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