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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680
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Determinanten des Cross-Selling-Potenzials in der Gebrauchsgüterindustrie : eine theoretische und kausalanalytische Studie
Keppler, Thomas - 2006
Persistent link: https://www.econbiz.de/10013429909
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How customer "learn" to work for retailers
Cassidy, Kim; Baron, Steve; Lu, Xiaoming - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
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Adaptive to customers : the roles of learning climate and customer knowledge
Wang, Mei-ling - In: Human systems management : HSM 32 (2013) 3, pp. 171-180
Persistent link: https://www.econbiz.de/10010221843
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An empirical investigation of the impact of customer learning on customer experience in the context of knowledge product use
Kim, Yong Jin; Yim, Myung-Seong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 969-976
Persistent link: https://www.econbiz.de/10012672194
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Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi; Eisingerich, Andreas Benedikt; Foscht, Thomas - In: European journal of marketing 56 (2022) 3, pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
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Do they see the signs? : organizational response behavior to customer complaint messages
Janda-Eble, Sergej; Polthier, Andreas; Kuester, Sabine - In: Journal of business research : JBR 137 (2021), pp. 116-127
Persistent link: https://www.econbiz.de/10012665696
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Customers' learning process during product customization : the case of online configuration tool kits
Stevens, Eric; Jouny-Rivier, Elodie - In: Information & management : the internat. journal of … 57 (2020) 6, pp. 1-12
Persistent link: https://www.econbiz.de/10012293432
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Dynamic Content Variation with Customer Learning
Bernstein, Fernando - 2020
Problem Definition: We analyze a firm that sells repeatedly to a customer population over multiple periods. While this setting has been studied extensively in the context of dynamic pricing—selling the same product in each period at a dynamically varying price—we consider a different...
Persistent link: https://www.econbiz.de/10012846713
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User-entrepreneurship and innovation : does customer involvement and learning orientation matter?
Srivastava, Saurabh; Panda, Swati; Williams, Wallace … - In: The journal of business & industrial marketing 37 (2022) 6, pp. 1182-1196
Persistent link: https://www.econbiz.de/10013400008