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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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An analysis of the consumer market
Bishop jr., Willard R.; Saunders, Richard F. - 1966
Persistent link: https://www.econbiz.de/10001917950
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516
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Marketing novel fruit products : evidence for diverging marketing effects across different products and different countries
Riet, Jonathan van 't; Onwezen, Marleen C.; Bartels, Jos; … - In: Journal of food products marketing 22 (2016) 3, pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
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Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S. - 1964
Persistent link: https://www.econbiz.de/10000594588
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2010 - 11. ed
Persistent link: https://www.econbiz.de/10009011035
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Mothersbaugh, David L. - 2013 - 12th ed
Persistent link: https://www.econbiz.de/10009530032
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Marketing strategy with reference to retention of its customers : a research based study
Pant, Lalit Kumar - In: Journal of world economic review 8 (2013) 2, pp. 213-220
Persistent link: https://www.econbiz.de/10010193884