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~subject:"Consumer behaviour"
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Consumer behaviour
Schweden
27
Einzelhandel
5
Möbel
4
Sparen
4
Sweden
4
Verbraucher
4
Möbelmarkt
3
Norrköping
3
Verbrauchsgütertest
3
Handel
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Haushaltsgerät
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Retail trade
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Werbung
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Absatz
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Absatzpolitik
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Advertising
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Competition
1
Customer satisfaction
1
Datenverarbeitung
1
Dienstleistungen
1
Dienstleistungsberufe
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Dienstleistungsgewerbe
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Einkaufswirtschaft
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Einkommensverteilung
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Einzelhandelsbetrieb
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Elektronikanwendung
1
Energie
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Fernsehen
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Food retailing
1
Food trade
1
Handelsmanagement
1
Haushaltsgeräte
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Hörfunkwerbung
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Information technology
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Informationstechnik
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Julander, Claes-Robert
2
Persson, Per-Göran
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Söderlund, Magnus
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Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
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An examination of the effects of message content that categorizes the customer
Söderlund, Magnus
;
Julander, Claes-Robert
- In:
The changing roles of advertising : [extended versions …
,
(pp. 341-350)
.
2013
Persistent link: https://www.econbiz.de/10009773939
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