//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising in a planned econo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Indien
118,479
India
89,749
Werbung
13,843
Advertising
9,778
Konsumentenverhalten
4,940
Wirtschaftswachstum
4,885
Economic growth
4,490
China
4,344
Werbewirkung
3,862
Advertising effects
3,808
Entwicklung
3,763
Theorie
3,503
Theory
3,454
Bank
3,100
Economic development
3,068
Industrie
3,047
Manufacturing industries
2,684
Auslandsinvestition
2,633
Wirkungsanalyse
2,630
Foreign investment
2,585
Impact assessment
2,577
Landwirtschaft
2,530
Agriculture
2,447
Wirtschaftspolitik
2,368
Entwicklungsländer
2,358
Internationale Wirtschaftsbeziehungen
2,324
International economic relations
2,297
USA
2,296
Schätzung
2,278
Estimation
2,240
Armut
2,150
Globalisierung
2,148
Women
2,119
Frauen
2,105
Globalization
2,083
United States
2,068
Poverty
1,990
Developing countries
1,983
Produktivität
1,979
more ...
less ...
Online availability
All
Undetermined
2,165
Free
958
Type of publication
All
Article
3,705
Book / Working Paper
1,211
Journal
15
Type of publication (narrower categories)
All
Article in journal
3,523
Aufsatz in Zeitschrift
3,523
Graue Literatur
197
Non-commercial literature
197
Aufsatz im Buch
173
Book section
173
Arbeitspapier
162
Working Paper
162
Hochschulschrift
57
Collection of articles of several authors
56
Sammelwerk
56
Thesis
42
Konferenzschrift
27
Aufsatzsammlung
26
Conference paper
26
Konferenzbeitrag
26
Conference proceedings
13
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
10
Case study
9
Fallstudie
9
Textbook
9
Collection of articles written by one author
7
Market information
7
Marktinformation
7
Sammlung
7
Reprint
4
Bibliografie
3
Guidebook
3
Ratgeber
3
Statistik
3
Festschrift
2
Statistics
2
Amtsdruckschrift
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Government document
1
Handbook
1
more ...
less ...
Language
All
English
4,836
German
97
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
Swedish
1
more ...
less ...
Author
All
Khare, Arpita
58
Chawla, Deepak
22
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Jain, Varsha
14
Parayitam, Satyanarayana
13
Roy, Subhadip
13
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Prashar, Sanjeev
12
Das, Gopal
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Mishra, Sita
10
Rosengren, Sara
10
Singh, Ramendra
10
Sondhi, Neena
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Das, Manish
8
Dodoo, Naa Amponsah
8
Dwivedi, Yogesh Kumar
8
Hawaldar, Iqbal Thonse
8
Hudders, Liselot
8
Joshi, Himanshu
8
Parsad, Chandan
8
Shin, Jiwoong
8
Singh, Devinder Pal
8
Stafford, Marla Royne
8
Tandon, Urvashi
8
Thaichon, Park
8
Thomas, Sujo
8
more ...
less ...
Institution
All
National Bureau of Economic Research
13
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
National Council of Applied Economic Research
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Associated Chambers of Commerce and Industry of India
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Bain & Company <Boston, Mass.>
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Consumer Unity & Trust Society
1
Cotton Council International
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dr. Hans-Joachim Köster <Firma>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Forum of Free Enterprise
1
Friedrich-Naumann-Stiftung
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Guru Nanak Dev University <Amritsar>
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of retailing and consumer services
64
International journal of Indian culture and business management
62
Journal of promotion management : innovations in planning and applied research
50
International journal of internet marketing and advertising : IJIMA
48
Global business review
46
Journal of international consumer marketing
45
Journal of promotion management : JPM
44
Journal of advertising
41
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Asia Pacific journal of marketing and logistics
35
Journal of global marketing
33
International journal of Indian culture and business management : IJICBM
32
Vision : the journal of business perspective
29
International journal of consumer studies
28
International journal of electronic marketing and retailing : IJEMR
27
Marketing intelligence & planning
26
South Asian journal of management : SAJM
25
The IUP journal of marketing management : IJMM
25
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Young consumers : insight and ideas for responsible marketers
24
Health marketing quarterly
23
International journal of business excellence : IJBEX
23
International journal of business and emerging markets : IJBEM
22
International journal of business innovation and research
22
Journal of internet commerce
22
Marketing letters : a journal of research in marketing
22
The journal of consumer marketing
22
Journal of Indian business research
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of business information systems : IJBIS
18
Journal of fashion marketing and management
18
more ...
less ...
Source
All
ECONIS (ZBW)
4,931
Showing
1
-
10
of
4,931
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
One land, one billion minds : insights on branding in India
Sridhar, Ramanujam
-
2007
Persistent link: https://www.econbiz.de/10003379575
Saved in:
2
Advertising and belief structure of consumer reaction towards advertising : a case study on detergents
Cheema, H. S.
- In:
Entrepreneurship, growth and economic integration : a …
,
(pp. 190-224)
.
2009
Persistent link: https://www.econbiz.de/10003917014
Saved in:
3
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
4
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
5
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
6
Does explicit comparative advertising affect Indian consumers' attitudes towards low and high-involvement product?
Jain, Varsha
;
Trivedi, Rohit
;
Joshi, Vikrant
;
Daswani, …
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011348532
Saved in:
7
Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan
;
Malhotra, Amit
- In:
International journal of economics and business research
8
(
2014
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10011316783
Saved in:
8
Impact of advertisement on rural consumer
Agrawal, Meenu
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010231228
Saved in:
9
Exploring the impact of need to evaluate on advertisements : a study of small city Indian consumers
Rehman, Varisha
;
Vaish, Anurika
- In:
International journal of Indian culture and business …
10
(
2015
)
1
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011500650
Saved in:
10
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->