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Consumer behaviour
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Fundamentals of marketing research ; Vol. 5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A price response model developed from perceptual theories
Kalyanaram, Gurumurthy
;
Little, John D.
-
1989
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Rev
Persistent link: https://www.econbiz.de/10000804394
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A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 29-48
Persistent link: https://www.econbiz.de/10003709026
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A logit model of brand choice calibrated on scanner data
Guadagni, Peter M.
;
Little, John D.
-
2007
Persistent link: https://www.econbiz.de/10003541016
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