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Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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Hard versus soft laddering : implications for appropriate use
Botschen, Günther - In: New developments and approaches in consumer behavior …, (pp. 321-339). 1998
Persistent link: https://www.econbiz.de/10001299786
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Der Einfluß von Schlüsselreizen wie Marke, Preis und Qualitätszeichen auf die Markenwal bei Lebensmitteln in Österreich : eine Anwendung des Conjoint Measurements
Schweiger, Günter (contributor) - In: Handelsforschung 13 (1998), pp. 101-118
Persistent link: https://www.econbiz.de/10001249983
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Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
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New developments and approaches in consumer behavior research
Balderjahn, Ingo (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000975257
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Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 187-196). 1995
Persistent link: https://www.econbiz.de/10001316667
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Consumers and the nationalised industries. Report
1976
Persistent link: https://www.econbiz.de/10000579650
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Enhancing consumer choice : proceedings of the Second International Conference on Research in the Consumer Interest
Mayer, Robert N. (contributor) - 1991
Persistent link: https://www.econbiz.de/10000856287