Buying a home is a major financial decision. Financial institutions attempt to persuade home buyers to get the mortgage they are offering through mortgage loan advertisements. These advertisements try to help in simplifying the decision process. Therefore, how a mortgage advertisement affects a...

"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...