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Developing the reputation of distribution network to increase the buying interest of electronic payment : an empirical study

Isnarno, Endi; Soesanto, Harry; Andriyansah - In: European research studies 21 (2018) 1, pp. 133-143

Persistent link: https://www.econbiz.de/10012219873

Let virtual creatures stay virtual : tactics to increase trust in virtual influencers

Qu, Ying; Baek, Eunsoo - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 91-108

Persistent link: https://www.econbiz.de/10014475083

The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters

Fakhimi, Arezoo; Garry, Tony; Biggemann, Sergio - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 314-324

Persistent link: https://www.econbiz.de/10014381402

Perceived buyer confidence in buyer-supplier relationships

Chao, Emmanuel; Kato, Mshumbusi Paul - In: Journal of business market management : JBM 7 (2014) 4, pp. 420-434

confidence. We use networks and reputation as indicators for trust, and ex ante contractual efforts and ex post contractual …Despite the importance of confidence in business relationship, very few scholars have empirically investigated the … specifications as indicators for control. All these indicators have a positive impact on confidence. Trust and control seem to …

Persistent link: https://www.econbiz.de/10010516777