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~subject:"Consumer behaviour"
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Markenführung im Zeitalter von...
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Consumer behaviour
Brand management
17,660
Markenführung
17,246
Konsumentenverhalten
7,827
Markenimage
7,190
Brand image
7,098
Markenartikel
5,336
Brand
5,334
Preiswettbewerb
3,592
Price competition
3,515
Beziehungsmarketing
2,604
Relationship marketing
2,604
Theorie
2,577
Theory
2,517
Markenpolitik
2,199
Social Web
1,806
Social web
1,803
Online-Marketing
1,646
Internet marketing
1,621
Marketingmanagement
1,438
Marketing management
1,430
Deutschland
1,320
Germany
1,234
Werbewirkung
1,172
Advertising effects
1,160
Marketing
934
Luxury goods
882
Luxusgüter
880
USA
878
United States
856
Einzelhandel
837
Werbung
823
Preismanagement
819
Retail trade
818
Pricing strategy
816
Advertising
810
Brand loyalty
676
Duopol
672
Corporate reputation
670
Firmenimage
670
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conceptual-paper
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Gázquez-Abad, Juan Carlos
15
Khan, Imran
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Christodoulides, George
13
Dens, Nathalie
13
Park, C. Whan
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
Fournier, Susan
12
Grohmann, Bianca
12
Huber, Frank
12
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Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
National Bureau of Economic Research
5
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Center for Economic Research <Tilburg>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsforschung <Köln>
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
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Journal of business research : JBR
412
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
75
International journal of hospitality management
74
Marketing intelligence & planning
68
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
International journal of advertising : the review of marketing communications
60
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
50
Journal of marketing management : MM
50
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing research : JMR
36
Journal of retailing
36
European journal of marketing
35
Journal of Islamic marketing
35
Journal of international marketing
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of retail & distribution management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
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ECONIS (ZBW)
7,816
Other ZBW resources
44
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1
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
2
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
3
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
4
Snob effects, exclusivity, and competition intensity
Felsch, Daniela
;
Wiese, Harald
- In:
Marketing : journal of research and management
4
(
2008
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003709015
Saved in:
5
Price competition and store competition : store brands vs national brand
Choi, Sungchul
;
Fredj, Karima
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
National brand and store brand price competition : who hurts whom?
Sethuraman, Raj
-
1995
Persistent link: https://www.econbiz.de/10000917641
Saved in:
8
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
9
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
10
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
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