Plouffe, Christopher R.; Vandenbosch, Mark; Hulland, John - In: International Journal of Bank Marketing 18 (2000) 3, pp. 112-123
For more than a decade, bankers and others outside the financial services community such as hardware manufacturers have sought to solidify the place of smart card technology as a viable retail point‐of‐sale alternative and, more boldly, as an outright replacement for cash in everyday...
