Recent times have witnessed the emergence of a business model where an intermediary sells a subscription plan that covers visits to multiple merchants. Examples abound, with ClassPass, Instacart, and Moviepass being a few prominent ones. The purpose of our study is to put this model under a...

It is widely recognised that the ability of e-commerce businesses to predict conversion probability, i.e., acceptance probability, is critically important in today's business environment. While the issue of conversion prediction based on browsing data in various e-commerce websites is broadly...