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Consumer behaviour
Werbung
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Advertising
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Target group
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Werbewirtschaft
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Competition
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Septianto, Felix
20
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15
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11
Wu, Linwan
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Yoon, Sukki
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Dens, Nathalie
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Diehl, Sandra
10
Rosengren, Sara
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Boerman, Sophie C.
9
Chan, Kara
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Evans, Nathaniel J.
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Ghose, Anindya
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Sahni, Navdeep S.
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Torres, Ivonne M.
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Dodoo, Naa Amponsah
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Hudders, Liselot
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Shin, Jiwoong
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Thaichon, Park
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Bellman, Steven
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Choi, Yung Kyun
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Moshary, Sarah
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Quach, Sara
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Terlutter, Ralf
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Wilbur, Kenneth C.
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Wilson, Christopher
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Arora, Taanika
6
Bang Nguyen Viet
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Chen, Huan
6
Esch, Franz-Rudolf
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Johnson, Garrett A.
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Kareklas, Ioannis
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Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
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AMA Winter Academic Conference <2021, Online>
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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American association of Advertising Agencies
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Bayerische Landeszentrale für Neue Medien
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Boston College / Department of Economics
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
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Erasmus Research Institute of Management
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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Förderverein Marburger Japan-Reihe
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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ICORIA <16., 2017, Gent>
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IGI Global
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IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Internationale Handelstagung <1987, Rüschlikon>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
Entwicklungsmöglichkeiten für Mobile Broadcasting : Projetbericht des europäischen Mobile Media Projekts MI FRIENDS
Klein, Andreas
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003813299
Saved in:
2
Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.
;
Gournas, Dionysios I.
- In:
International journal of decision sciences, risk and …
5
(
2013/14
)
4
,
pp. 398-420
Persistent link: https://www.econbiz.de/10011346983
Saved in:
3
The cooperative mobile telecommunication consumer : challanges of economy and identity in wireless mobile grids
Buck, Christoph
;
Dannecker, Anselm
- In:
Rethink - the corporate network
,
(pp. 115-147)
.
2014
Persistent link: https://www.econbiz.de/10010487285
Saved in:
4
Modelling consumers' payment behaviour towards contactless cards
Saprikis, Vaggelis
;
Vlachopoulou, Maro
;
Markos, Angelos
- In:
International journal of business information systems : …
38
(
2021
)
3
,
pp. 393-417
Persistent link: https://www.econbiz.de/10012695247
Saved in:
5
Wireless charging of mobile phones : PowerKiss and Powermat (2007-2014)
Abetti, Pier A.
- In:
International journal of technology management : IJTM
70
(
2016
)
2/3
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011612796
Saved in:
6
Cool identity construction in the context of young
funk
music consumers
Resende, Sara Pimenta
;
Pinto, Marcelo de Rezende
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532241
Saved in:
7
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
8
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
9
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
10
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
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