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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada; Ieva, Marco; Ziliani, Cristina - In: Advances in National Brand and Private Label Marketing …, (pp. 57-64). 2023
Persistent link: https://www.econbiz.de/10014289837
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel
Ziehe, Nikola; Stoll, Raina - 2010
das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von … Kundenbindung im Lebensmitteleinzelhandel herausgefunden werden. Des Weiteren wurden mehrere Expertengespräche mit Führungskräften … das Einkaufsverhalten und die Einstellung der Konsumenten im deutschen Lebensmitteleinzelhandel haben. Deutlich wurde …
Persistent link: https://www.econbiz.de/10008906762
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Retailer choice and loyalty schemes : evidence from Sweden
Lundberg, Johan; Lundberg, Sofia - 2010
Persistent link: https://www.econbiz.de/10003926542
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Retailer choice and loyalty schemes : evidence from Sweden
Lundberg, Johan; Lundberg, Sofia - In: Letters in spatial and resource sciences : LSRS 3 (2010) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10009508355
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An approach to develop effective customer loyalty programs : the VIP program at T&T Supermarkets Inc.
Ho, Richard; Huang, Leo; Huang, Stanley; Lee, Tina; … - In: Managing service quality : MSQ ; an international journal 19 (2009) 6, pp. 702-720
Persistent link: https://www.econbiz.de/10009525045
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Loyalty program structure and consumers' perceptions of status : feeling special in a grocery store?
Arbore, Alessandro; Estes, Zachary - In: Journal of retailing and consumer services 20 (2013) 5, pp. 439-444
Persistent link: https://www.econbiz.de/10009768993
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An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions
Barat, Somjit; Amos, Clinton; Paswan, Audhesh; Holmes, Gary - In: Journal of retailing and consumer services 20 (2013) 2, pp. 240-247
Persistent link: https://www.econbiz.de/10009734247
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Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty
García-Gómez, Blanca; Gutiérrez-Arranz, Ana Maria; … - In: The international review of retail, distribution and … 22 (2012) 5, pp. 547-561
Persistent link: https://www.econbiz.de/10009690943
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: Journal of marketing 77 (2013) 6, pp. 21-36
Persistent link: https://www.econbiz.de/10010203379