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Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption
Assarut, Rujipun; Somkiat Eiamkanchanalai - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011502505
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Factors influencing customer experience management and customer experience value
Sirin Akaraputipun; Somkiat Eiamkanchanalai - 2010
Persistent link: https://www.econbiz.de/10011929985
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Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model
Somkiat Eiamkanchanalai; Nuttapol Assarut - In: Global business & economics review 18 (2016) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011738547
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970