Thi Thanh An Luu; Baker, John R. - In: Journal of open innovation : technology, market, and … 7 (2021) 1/22, pp. 1-12
This study investigated the applicability (generalizability) of utilizing a partial least squares (PLS) model previously posed to predict consumer purchase intention (PI) of recycled plastics-sourced apparel in a developed economy to predict PI in an emerging economy. To explore the original...