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Consumer behaviour
Konsumentenverhalten
81,055
Internet
21,842
Sozialer Wandel
16,598
Social change
12,384
Theorie
12,274
Theory
11,996
Relationship marketing
9,627
Beziehungsmarketing
9,577
Electronic Commerce
8,501
E-commerce
7,848
Deutschland
7,808
Brand management
7,749
Markenführung
7,700
Mobilkommunikation
7,001
USA
6,971
Germany
6,962
Mobile communications
6,961
Brand image
6,783
Markenimage
6,742
Social Web
6,519
Social web
6,514
Online-Handel
6,484
Online retailing
6,471
United States
6,443
Customer satisfaction
6,009
Kundenzufriedenheit
5,828
Internet marketing
5,624
Online-Marketing
5,615
Service quality
4,798
Dienstleistungsqualität
4,754
Welt
4,563
World
4,492
Brand
4,383
Markenartikel
4,372
Einzelhandel
4,369
Retail trade
4,313
Werbewirkung
3,795
Advertising effects
3,752
Experiment
3,734
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Undetermined
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18,394
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24,408
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125
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5
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50,839
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5,966
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4,973
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2,363
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1,720
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1,047
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1,047
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633
Conference paper
545
Konferenzbeitrag
545
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337
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296
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Han, Heesup
122
Belk, Russell W.
112
Mattila, Anna S.
108
Phau, Ian
100
Grunert, Klaus G.
96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,930
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,382
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
The dark side of consumer life in the age of virtual and mobile technology
Zolfagharian, Mohammadali
;
Yazdanparast, Atefeh
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1304-1335
Persistent link: https://www.econbiz.de/10011850386
Saved in:
3
Augmented reality experiences and sensation seeking
Park, Sangwon
;
Stangl, Brigitte
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012152108
Saved in:
4
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
5
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
6
Anywhere : how global connectivity is revolutionizing the way we do business
Green, Emily Nagle
-
2010
Persistent link: https://www.econbiz.de/10003865531
Saved in:
7
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François
;
Bodur, H. Onur
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Saved in:
8
Virtual consumption but real market : does your avatar eat or drink on second life?
Giraud, Georges
- In:
System dynamics and innovation in food networks 2009 : …
,
(pp. 103-109)
.
2009
Persistent link: https://www.econbiz.de/10003947134
Saved in:
9
In search of the "meta-maven" : an examination of market maven behavior across real-life, web, and virtual world marketing channels
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10009510112
Saved in:
10
Can music improve e-behavioral intentions by enhancing consumers' immersion and experience?
Cuny, Caroline
;
Fornerino, Marianela
;
Helme-Guizon, Agnès
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 1025-1034
Persistent link: https://www.econbiz.de/10011416924
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