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Rural marketing: opportunities and challenges -- Environment and profile of the rural market -- Rural consumer -- Researching rural markets -- Saga of rural market segmentation: segmentation, aggregation, and affordability -- Positioning for value -- Value creation through innovation and product...
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Rural Marketing: Opportunities and Challenges -- Environment and Profile of the Rural Market -- Rural Consumer -- Researching Rural Markets -- SAGA of Rural Market Segmentation: Segmentation, Aggregation and Affordability -- Positioning for Value -- Product Strategy and Innovation to Create...
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