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Do ethical investors want purity or effectiveness? : an exploratory study on the ethical preferences of mutual fund investors
Sandberg, Joakim; Nilsson, Jonas - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10011298754
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Green consumer behavior : being good or seeming good?
Aagerup, Ulf; Nilsson, Jonas - In: The journal of product & brand management 25 (2016) 3, pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
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The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson; Nilsson, Jonas - In: European journal of marketing : EJM 51 (2017) 2, pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
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How are fans affected by the commercialization of elite sports? : a review of the literature and a research agenda
Winell, Erik; Armbrecht, John; Lundberg, Erik; Nilsson, … - In: Sport, Business and Management : an international … 13 (2023) 1, pp. 118-137
Persistent link: https://www.econbiz.de/10014317617
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Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik; Nilsson, Jonas; Lundberg, Erik - In: The journal of services marketing 37 (2023) 10, pp. 35-50
Persistent link: https://www.econbiz.de/10014473569