Aggarwal, Praveen; Cha, Taihoon; Wilemon, David - In: Journal of Consumer Marketing 15 (1998) 4, pp. 358-371
This paper examines adoption of really‐new products (RNPs) from a consumer perspective. The unique characteristics of RNPs which differentiate them from other innovative products are examined in relation to the role which these characteristics play in creating barriers to adoption of RNPs....
