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Grounded Theory
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Consumer behaviour
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Hruschka, Harald
29
Anderson, Simon P.
27
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26
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23
Bauer, Hans H.
22
Belk, Russell W.
21
Mullainathan, Sendhil
21
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19
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Inderst, Roman
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Janssen, Maarten C. W.
18
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Grunert, Klaus G.
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Helm, Roland
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Boztuğ, Yasemin
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Dellaert, Benedict G. C.
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Hildebrandt, Lutz
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Matsushima, Noriaki
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Peitz, Martin
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15
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Shy, Oz
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Skiera, Bernd
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Vermeulen, Frederic
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Herweg, Fabian
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Moraga-González, José Luis
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Palma, André de
14
Thisse, Jacques-François
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Zinman, Jonathan
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Decker, Reinhold
13
Fishman, Arthur
13
Homburg, Christian
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Kamakura, Wagner A.
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Nevo, Aviv
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Swoboda, Bernhard
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Deutschland / Bundeswehr / Universität Hamburg
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Institut für Demoskopie Allensbach
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Fördergesellschaft Marketing an der Universität Augsburg
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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Alabama / State Highway Dept
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Alabama Highway Research Group
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Center for Economic Research <Tilburg>
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Edward Elgar Publishing
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Shakai-Keizai-Kenkyūsho <Osaka>
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Springer Gabler <Firma>
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Umeå universitet
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NBER working paper series
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90
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84
NBER Working Paper
81
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71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Journal of retailing and consumer services
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
European journal of operational research : EJOR
58
Economics letters
57
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
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International journal of industrial organization
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Journal of economic behavior & organization : JEBO
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SpringerLink / Bücher
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The American economic review
42
CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing letters : a journal of research in marketing
38
Discussion paper / Tinbergen Institute
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
35
Qualitative market research : an international journal
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of economics
33
Working paper
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Discussion papers / CEPR
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Operations research
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Discussion paper
30
Applied economics
29
Journal of marketing management : MM
29
The Rand journal of economics
29
International journal of production economics
28
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Psychology & marketing
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European economic review : EER
25
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ECONIS (ZBW)
10,066
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1
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1
Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover
;
Flint, Daniel J.
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
Saved in:
2
Antecedents to SMS advertising acceptance : a grounded
theory
approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
3
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded
theory
in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
4
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
5
What makes a consumer redeem digital coupons? : behavioral insights from grounded
theory
approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
6
A grounded
theory
of online shopping flow
Mahnke, Rolf
;
Benlian, Alexander
;
Hess, Thomas
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 54-89
Persistent link: https://www.econbiz.de/10011434015
Saved in:
7
Lebensstil-Forschung : theoretische Grundlagen und praktische Anwendungen ; mit 11 Abbildungen
Drieseberg, Thomas
-
1995
Persistent link: https://www.econbiz.de/10000541093
Saved in:
8
Verbundorientierte Preispolitik im Lebensmittelhandel : ein Ansatz zur computergestützten Nutzung von Informationen über das Verbundkaufverhalten der Kunden am Point of Sale
Fischer, Cai
-
1995
Persistent link: https://www.econbiz.de/10000541105
Saved in:
9
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
10
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
Saved in:
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